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Logo Suite

Lunex

Affordable high quality

Date
2012
Client
Lunex S.A.S.
Services
Graphic Design
Marketing
Country
Colombia
Language
Spanish

The Client

Lunex SAS, located in Cúcuta, Colombia, specialises in the distribution of professional cosmetic products, supplies, and equipment, supported by personalised consulting and training for every client. Recognised as a reliable and exclusive resource for beauty professionals, the company sets a unique benchmark within Colombia’s beauty sector.

Its mission is to strengthen the success and profitability of beauty professionals by providing top‑tier products from the best brands, paired with expert advice and ongoing training that deepens knowledge, addresses needs, and delivers meaningful support.

The Job

Develop and refine the brand manual to establish a clear graphic management framework for the company, aimed at improving brand recognition within the beauty sectors of Colombia and Venezuela.

Outcome

A full reconstruction of the client’s logo, designed to standardise and harmonise brand application throughout both digital and physical communication environments.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Typography, Slogan.

Style & Components

Colors
Typography
Wrong Uses
Resolution Range

What's next?

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