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Brand Guidelines

Lunex 

Affordable High Quality

Date
2012
Client
Lunex SAS
Services
Branding
Marketing
Country
Colombia
Language
Spanish
Software

The Client

Lunex SAS, located in Cúcuta, Colombia, specialises in the distribution of professional cosmetic products, supplies, and equipment, supported by personalised consulting and training for every client. Recognised as a reliable and exclusive resource for beauty professionals, the company sets a unique benchmark within Colombia’s beauty sector.

Its mission is to strengthen the success and profitability of beauty professionals by providing top‑tier products from the best brands, paired with expert advice and ongoing training that deepens knowledge, addresses needs, and delivers meaningful support.

The Job

This Corporate Identity Manual serves as a comprehensive guide for managing the company’s visual identity, with the objective of enhancing brand recognition within the beauty sectors of Colombia and Venezuela.

Outcome

A practical guide outlining the standards required to apply the brand correctly, designed to strengthen recognition and long‑term recall. It serves as a comprehensive tool for implementing the brand throughout diverse communication channels.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Official Fonts, Complementary Graphics.
Secondary Identity
Letterhead, Post Office Cover, Post Office Letter, Business Card, Business Binder, Word Template, PowerPoint Template, Invoice Template, Signage Applications, Automobile Branding.

Applications

What's next?

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