The Cúcuta Chamber of Commerce is an autonomous, non‑profit organisation made up of businesspeople from various sectors, including industry, commerce, agriculture, and livestock. Its central mission is to act as a repository of public trust by managing the Commercial Registry—an essential source of information for the region’s economic activity—ensuring it contributes positively to the organisation and development of commerce.
The Chamber operates as a service institution for the State, the community, and its affiliated members.
The Job
Develop the centennial brand identity for the Cúcuta Chamber of Commerce in celebration of its 100 years of foundation.
Outcome
A renewed visual identity defined by a bold character and a symbolic system based on the three Cs, expressing values such as transparency, competitiveness, responsibility, integration, development, innovation, support, and a promising future consistent with the entity’s image.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Typography, Slogan.