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iConecta Project

Change your chip

Date
2014 - 2015
Client
Bank of The Republic of Colombia
Services
Website Design
Graphic Design
Marketing
Country
Colombia
Language
Spanish

The Client

The Document Management Department of the Bank of the Republic of Colombia oversees the efficient, secure, and structured management of the institution’s corporate information and documents across all stages of their lifecycle.

ts operations are primarily governed by the Document Management Program (PGD), which establishes the policies and procedures for effective implementation.

The Job

Develop the brand identity for the “iConecta” programme, whose purpose is to integrate the institution’s electronic and physical documentation systems. The resulting identity played a strategic role within a comprehensive communications framework.

Outcome

A fully redesigned brand identity was developed for the programme and its communication strategy, drawing inspiration from the symbolic paper clip to represent the connection between historical processes and future innovation. The identity was implemented across all touchpoints, including print, digital, and web assets.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Typography, Slogan.

Style & Components 

Colors
Typography
Wrong Uses
Resolution Range

What's next?

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