In Line Cabina & Spa is a brand of LABORATORIOS MyN y Cía Ltda in Bogotá, Colombia. The company specialises in advising, developing, manufacturing, and marketing personal care products, driven by dedicated teams, solid technological capabilities, and a culture of continuous quality improvement to better serve its customers.
The Job
Revamp the brand’s visual identity with the objective of conveying greater trust and security to its customer base.
Outcome
A full rebranding of IN LINE, featuring a refined anchored‑style logo and a modern, high‑quality, minimalist typeface selected to reinforce the brand’s visual character.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Typography, Slogan.