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iConecta Project

Change your chip

Date
2014 - 2015
Client Name
Bank of The Republic of Colombia
Services
Website Design
Graphic Design
Marketing
Country
Colombia
Language
Spanish

The Client

The Bank of the Republic of Colombia's Document Management Department (Departamento de Gestión Documental) is centered on the efficient, secure, and systematic administration of the institution's corporate information and documents throughout their entire lifecycle.

This is primarily achieved through the implementation of the Document Management Program (PGD - Programa de Gestión Documental).

The Job

Design the brand identity for "iConecta programme" which aim to unify the different electronic and physical systems used by the institution for documentation. This brand design was a critical part of a broad communications strategy.

Results

A complete new brand for the programme and the communications strategy inspired in the iconic "paper clip" to link the past and the future. The applications of this brand were from printing to web assets.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Typography, Slogan.
Style & Components 
Colors
Typography
Wrong Uses
Resolution Range

What's next?

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