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Brand Guidelines

Lunex 

Affordable High Quality

Date
2012
Client Name
Lunex SAS
Services
Branding
Marketing
Country
Colombia
Language
Spanish
Software

The Client

Lunex SAS is a distribution company in the city of Cúcuta, Colombia, dedicated to selling specialized cosmetic products, supplies, and equipment, as well as providing personalized consulting and training services to each client. It is an exclusive and trusted place for professionals, setting a unique trend in the country's beauty industry.

Lunex SAS wants to contribute to the profitability of beauty professionals by marketing specialized products from the best brands on the market, accompanied by excellent personalized advice that meets customer needs, and training to ensure greater knowledge among professionals, offering them support, thus discovering and meeting needs through our service.

The Job

The purpose of this Corporate Identity Manual was to provide a company's graphic management guide, with the intention of gain brand recognition among the beauty professionals in Colombia and Venezuela.

Results

A practical guide that marks the criteria to be followed to apply the brand guidelines, whose primary objective is to ensure recognition and remembrance. A fully guide to implement the brand across different communications systems.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Official Fonts, Complementary Graphics.
Secondary Identity
Letterhead, Post Office Cover, Post Office Letter, Business Card, Business Binder, Word Template, PowerPoint Template, Invoice Template, Signage Applications, Automobile Branding.
Applications

What's next?

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