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Brand Guidelines

In Line Cabina & Spa

Integral Skin Care

Date
2011
Client Name
In Line Cabina & Spa
Services
Branding
Marketing
Country
Colombia
Language
Spanish
Software

The Client

In Line Cabina & Spa is a brand of LABORATORIOS MyN y Cía Ltda located in Bogota, Colombia, which advises, develops, manufactures, and markets personal care products with interactive groups with a strong sense of belonging, medium technology, and continuous improvement of quality processes to meet the needs of our customers.

The Job

The purpose of this Visual Identity Manual is to visually update the brand so that it is competitive in today's market. This involves communicating trust and confidence to its customers.

Results

A practical guide that marks a unity between the reading of the identifiers “In Line,” “Cabina y Spa,” and “Integral Skin Care” without creating competition between them, but rather establishing a three-level hierarchy: 1. In Line 2. Cabina y Spa 3. Integral Skin Care, thus achieving permanence in the consumer's mind of the Company, its modernity, and the basis of its products.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Official Fonts, Complementary Graphics.
Secondary Identity
Letterhead, Post Office Cover, Post Office Letter, Business Card, Business Binder, Word Template, PowerPoint Template, Invoice Template, Signage Applications, Automobile Branding.
Applications

What's next?

A versital digital designer for a digital age.
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