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Brand Guidelines

Cucuta Chamber of Commerce 

United Toward The Future

Date
2014
Client Name
Cucuta Chamber of Commerce
Services
Branding
Country
Colombia
Language
Spanish
Software

The Client

The Cúcuta Chamber of Commerce is an autonomous, non-profit entity made up of people engaged in commerce (industrialists, merchants, farmers, ranchers, etc.), whose primary objective is to be a repository of public trust, responsible for maintaining the Commercial Registry, which is the most valuable source of information for business life, in such a way that it is an effective and positive factor in the organization of commercial activity.

The Chamber of Commerce is a service organization: to the State, at its various levels; to the community and its members, in particular.

The Job

Develop the new identity of the Cúcuta Chamber of Commerce not only to optimizing its communication system, but also to establishing better dialogue with everyone.

Results

A new visual identity with a strong character, using symbols (represented by the three Cs) that convey transparency, competitiveness, responsibility, integration, development, innovation, support, and a promising future, in line with the image of the entity. 

The colors red and black, characteristic of the city's flag (Cúcuta), were retained. The Helvetica Neue LT Std font family was used, which is a sans serif, rounded font with a large x-height and no flourishes.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Official Fonts.
Secondary Identity
Slogan, Letterhead, Post Office Cover, Post Office Letter, Business Card, Business Binder, Word Template, PowerPoint Template.
Applications

What's next?

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