QWERTY Concepts has become a leading IT solutions provider due to our passion for delivering best in class information technology and Managed Services to the small business market.
QWERTY Concepts goal´s is to meet or exceed our clients’ expectations while maintaining a high company culture of loyalty and integrity. These core values are the essence of what drives us to achieve excellence and make a difference in this rapidly evolving industry.
We believe that by offering boutique-style IT services QWERTY Concepts is able to support our core values and maintain positive client retention without offering long-term contracts.
The Job
Rebuild the and complement the guidelines for the primary identity system. Although the logo was already developed, the lack of technical specifications made difficult to unify the entire communications system.
Results
A complete rebuilt of the client' logo with the aim of unify the use of the brand through the entire digital and physical graphical ecosystems.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Typography, Slogan.