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Brand Guidelines

Cucuta Chamber of Commerce 

United Toward The Future

Date
2014
Client
Cucuta Chamber of Commerce
Services
Branding
Country
Colombia
Language
Spanish
Software

The Client

The Cúcuta Chamber of Commerce is an autonomous, non‑profit organisation made up of businesspeople from various sectors, including industry, commerce, agriculture, and livestock. Its central mission is to act as a repository of public trust by managing the Commercial Registry—an essential source of information for the region’s economic activity—ensuring it contributes positively to the organisation and development of commerce.

The Chamber operates as a service institution for the State, the community, and its affiliated members.

The Job

Develop the new identity of the Cúcuta Chamber of Commerce to enhance its communication framework and foster more meaningful dialogue with every stakeholder group.

Results

A renewed visual identity defined by a bold character and a system of symbols based on the three Cs, expressing values such as transparency, competitiveness, responsibility, integration, development, innovation, support, and a forward‑looking vision consistent with the entity’s image.

The colour palette preserves the traditional red and black of the Cúcuta flag, complemented by the Helvetica Neue LT Std type family, a modern sans‑serif with rounded shapes, high legibility, and a large x‑height.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Official Fonts.

Secondary Identity

Slogan, Letterhead, Post Office Cover, Post Office Letter, Business Card, Business Binder, Word Template, PowerPoint Template.
Applications

What's next?

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