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Brand Guidelines

In Line Cabina & Spa

Integral Skin Care

Date
2011
Client
In Line Cabina & Spa
Services
Branding
Marketing
Country
Colombia
Language
Spanish
Software

The Client

In Line Cabina & Spa is a brand of LABORATORIOS MyN y Cía Ltda in Bogotá, Colombia. The company specialises in advising, developing, manufacturing, and marketing personal care products, driven by dedicated teams, solid technological capabilities, and a culture of continuous quality improvement to better serve its customers.

The Job

This Visual Identity Manual aims to modernise the brand’s visual identity so it can compete effectively in the current market, strengthening the sense of trust and confidence it communicates to customers.

Outcome

A practical guide designed to unify the interpretation of the identifiers “In Line,” “Cabina y Spa,” and “Integral Skin Care,” ensuring they complement rather than compete with one another. By establishing a defined hierarchy—1. In Line, 2. Cabina y Spa, 3. Integral Skin Care—the brand secures stronger recognition, conveys modernity, and reinforces the core attributes of its products.
Primary Identity
Logosymbol, Technical Map, Colors, Positive and Contrast, High Contrast, Continue Tone, Resolution Range, Exclustion Zone, Wrong Uses, Official Fonts, Complementary Graphics.

Secondary Identity

Letterhead, Post Office Cover, Post Office Letter, Business Card, Business Binder, Word Template, PowerPoint Template, Invoice Template, Signage Applications, Automobile Branding.
Applications

What's next?

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