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Icons & Illustrations

Roads Without Roads

Social Iconography

Iconography to be used in digital platform by iConecta project.
Date
2011
Client Name
Transmilenio S.A.
Services
Graphic Design
Country
Colombia
Language
Spanish
Software Used

The Client

Bogotá, the capital of Colombia, is currently undergoing major road works that aim to change the face of a city that needs a more organized, agile, and environmentally friendly transportation system. 

In 1998, construction began on the first phase of the Transmilenio system, which was intended to improve mobility on the city's major avenues and highways.

But the cost of building and implementing this system had an even greater impact on mobility, This, coupled with the poor efficiency of the IDU (Urban Development Institute) in executing the works and constant neglect in the maintenance of other areas, as well as the recent scandal of the so-called contracting carousel in the city, has made mobility for Bogotanos in the capital part of their way of life, and the rest of the country also has this perception.

The Job

Develop a serie of icons focus on the social problems related with the Bus Transit Rapid (BTR) system of Bogota.
Social References
Canned Transport
Congestion problem in the Transmilenio mass transit system.
Destroyed Road
Problem of neglect of public roads by the District.
Roadwork Resting
Problem of delays in city construction projects, especially on 26th Avenue.
Air pollution
Air pollution in the city directly affects the health of Bogota residents.
5km Max Speed
Mobility problem in the city; the roads cannot cope with the number of vehicles that travel on them every day.
Financial Hole
Corruption problem at the IDU (Urban Development Institute) due to the misappropriation of public funds.
Sketches
Canned Transport
Destroyed Road
Roadwork Resting
Air Pollution
5km Max Speed
Financial Hole
Iconography
Canned Transport
Canned Transport
Canned Transport
Canned Transport
Destroyed Road
Destroyed Road
Destroyed Road
Destroyed Road
Roadwork Resting
Roadwork Resting
Roadwork Resting
Roadwork Resting
Air Pollution
Air Pollution
Air Pollution
Air Pollution
5km Max Speed
5km Max Speed
5km Max Speed
5km Max Speed
Financial Hole
Financial Hole
Financial Hole
Financial Hole

What's next?

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