CH4IG Project

2018 - 2020

British Council Colombia

The “Cultural Heritage for Inclusive Growth” programme (CH4IG), known in Colombia as “Sowing Our Knowledge”, develops strategies to foster the cultural heritage of the indigenous people we work with, by collaboratively planning actions that promote their wellbeing and the preservation of their worldview, identity and land.

We work jointly with indigenous peoples to define actions, based on inclusive growth models, that can advance their well-being and sustainability. To this aim, we work closely with our partners: Fundación Etnollano, Asociación Teje Teje and the Indigenous Council of Guambía.

Support the implementation of the marketing strategy and communications plan for the region, specifically support to Cultural Heritage for Inclusive Growth (CH4IG) programme in Colombia.

Design, prepare, share and monitor monthly social media content pack CH4IG.

Produce and upload campaign content for different marketing channels, including country website and social media, making sure they are on brand with no broken links and spelling errors.

Supervising the filming process, production, and post-production of six short documentaries for the British Council's "Cultural Heritage for Inclusive Growth" programme in Colombia. This project is a collaboration with six indigenous peoples in Colombia and the agency 'Jardin de las Delicias'