UI/UX Project

Qwerty Concepts V2

The Challengue

Company’s website design did not feel enough cool!
No, our customers did not complain about it.
We wanted to show them our commitment to constant improvement.

Objectives & Goals

Update company’ website to show a more dynamic and comprehensive approach to customers.

Increase conversions by 1.5% and monthly revenue by 2% through the new design.

How We Did It?

Look

Analise

Propose

Design

Business Challengues

Show Us As A partner, Not Just a Vendor.

Clear and Scalable Service Tiers.

A Simple and Efficient Onboarding Process.

Proof ROI and Business Impact.

Target Audience

Small and Medium Size Business Owners of age group 18 - 60.

Research

We conducted an online survey with about 20 users who fall in out target demographic.

Findings

90%

90% of the users believes that IT costs can be too high for small businesses.

75%

75% of the users does not understand what are the benefits of having an IT partner.

2k

On an average, user spends $2,000 USD monthly in consultation without purposes.

85%

60% of the users wants an IT partner, not just a company who seek more clients.

User Needs

User wants to ease the process of contact and consultation booking.

User needs that company be able to demonstrates expertise and credibility.

User wants always transparency about the pricing information.

User feels the to have clear understanding of services, as well the scope of the same, according with their particularly needs.

Design Process Link

Visual Service Architecture with Scalable Tiers

Prominent and Clear Calls to Action (CTAs)

Clear and Useful Information In Every Page

User Persona

Jessica Towns

Law Firm CEO

Profile

30 years old

New Jersey

MCA

CEO/Owner

Maslow Pyramid

Goals

Ensure the firm's data is secure and that all systems run smoothly to prevent project delays.

She is looking for a reliable, long-term IT partner, not a one-time fix.

Frustrations

Dealing with inconsistent freelance IT support and unexpected downtime.

She is too busy to research complex technical solutions and needs transparent pricing.

Key Points

Pragmatic, values efficiency and security, and seeks clear communication.

She wants a partner who can handle their IT needs so she can focus on growing her business.

User Persona

David Finch

Manufacturing & Distribution Company Owner

Profile

40 years old

New Jersey

Bachelor’ D

Owner

Maslow Pyramid

Goals

He wants technology to work seamlessly in the background so his team can focus on production and sales, not on fixing glitches.

He needs to protect his company's critical data from cyber threats and ensure they can recover quickly from any system failure.

Frustrations

He's frustrated with surprise repair bills and the loss of productivity when his network or key software goes down unexpectedly.

He feels overwhelmed by the fast pace of tech changes (like AI and cloud services) and worries his business isn't secure or competitive enough.

Key Points

He values a responsive and trustworthy IT partner who speaks plain English, not technical jargon.

He needs a clear, predictable service plan that aligns with his budget and business objectives.

General Workflow

Sitemap Structure

Workflows

Scenario 1

User wants to know more about a IaaS in the website and book a free assessment.

Scenario 2

User wants to login to Remote Access Portal.

Typography

Roboto

Neo-grotesque sans-serif

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Example

Name

Size